Considered the most significant film affair in Latin America, Guadalajara Film Festival is an important cultural event, showcasing Mexican and Latino talent alongside other international works of cinematic art. Thanks to Guadalajara Film Festival, Latin American film has become a competitor in the global film industry. From March 2-12, over 100,000 film lovers are expected to flood the streets and theaters of Guadalajara, viewing close to 200 films. While not as chaotic as Mexico City, Guadalajara is a destination perfect for exploring colonial history, enjoying the Mexican culture, shopping street markets and savoring traditional regional cuisine.